Hates em-dashes, loves AI
Weird, I know!
The ad that answered India’s question.
Why the extra ‘W’ in Groww? I answered it across a full page on the front of The Economic Times — one W at a time. Wealth. Winners. Wish. Will. Wave. Wisdom. It ran the morning everyone said nobody reads anymore.
The full story ↗︎
“Someone give the copywriting team a raise.” — readers, via ThePrint
- 01Launch FilmsLive action · 5 films↗︎
- 02Brand Ad FilmsAI-led · 14 films↗︎
- 03Performance MarketingStatics · 7 campaigns↗︎
- 04Print & CampaignsPrint · 2 pieces · incl. the front page↗︎
It all started at a boring CA lecture.
Creative at the core and meticulously left brained academically, I’ve spent 10+ years fuelling my curiosity. And who knew this CA dropout will still find himself on FinTech floors a decade later, turning business problems into creative ideas that work.
I can spend hours narrating stories from my agency days and can also share an experience or two about building and nurturing effective in-house creative teams for two of India’s biggest FinTech companies. While ad films and print are still my first love, I’ve spent the last one year obsessing on AI creative workflows and making Claude my best friend.
- PhonePePod Creative Lead
- GrowwCopy Lead
- CheilCreative Supervisor
- MirumSenior Copywriter
- WigyapanCopywriter